About URA JAPAN

What is URA JAPAN?

URA (裏) in Japanese means "the back side" — the hidden, the local, the real. URA JAPAN is dedicated to showing travelers what lies beyond the tourist trail.

While famous restaurants in Fukuoka have hour-long queues of visitors, locals know cheaper, tastier spots just around the corner. While popular shrines are crowded with selfie sticks, neighborhood temples offer the same spiritual atmosphere in complete peace.

That's what we share: the Japan locals know and love.

Our Mission

We believe the best travel experiences come from authentic, local connections. Our articles are written to help international visitors experience Japan like a local — not a tourist.

What We Cover

• 🍜 Food & Drink — Where locals actually eat, from ramen to izakaya
• ⛩️ Travel & Spots — Hidden shrines, backstreet neighborhoods, scenic escapes
• 🎌 Culture & Tradition — Matsuri, tea ceremony, seasonal customs
• 🏪 Daily Life — Konbini life, public baths, train etiquette
• 🌸 Seasons — Cherry blossoms, autumn leaves, summer fireworks
• 🗺️ Local Guide — City-by-city insider tips from real locals

Cities We Love

We cover Japan's major destinations — Tokyo, Osaka, Kyoto, Fukuoka, Sapporo, Hiroshima — as well as lesser-known gems like Kanazawa, Matsuyama, Nagasaki, and more.